Hello & Welcome to Alicia Latour – a world of a solo beauty enthusiast dedicated to cruelty-free and vegan living. Explore candid skincare and makeup reviews, uncover personal beauty tips, savor vegan foodie discoveries, and more..

I’m Alicia ! Glad to have you here.

And this is my happy place. I launched this blog to spread my passion for vegan and cruelty-free beauty, which has now turned into more of a vegan lifestyle blog now. But I still can’t shut up about vegan beauty, so that’s mostly what you’ll find here.

Here’s a bit more about me: I’m currently traveling full-time with my husband in our self converted camper van. Together we’ve been all over the US and Mexico over the last two years. We were traveling with our pup, but he unfortunately passed away just shy of his 13th birthday in San Diego. I’m grateful for the time we had together, especially the last year of his life we were able to spend 24/7 together. I’m also grateful I was there when he left this earth. Here’s our travel Instagram if you’re wanting to see more and all of our previous travels with Pepe.

I’ve been an animal lover all my life, and nearly 8 years ago, I made the transition to a vegan lifestyle.

I’m a freelance lifestyle product photographer & content creator who enjoys the design progress. Dramatic, moody lighting is my fave. I’ve worked in the beauty industry for many years, including Sephora. Before hand, I’ve always had a passion for makeup and skincare.

I also enjoy hiking, road trips (obv), baking (& eating) delicious vegan treats, oil-painting dramatic landscapes, gardening, drinking iced coffee, testing out the newest cruelty free beauty products (especially lipsticks and sunscreen), and collecting random oddities (think: pressed pennies, seashells). Sooo.. maybe you’ll see tidbits of that on here as well.

💭 Want to work together on content creation, chat or maybe just have a question? You can email me directly at heyalicialatour [at] gmail.com or visit the contact page. You can also view my portfolio here.


Favorite Cruelty-Free Beauty Brands

  • e.l.f. Cosmetics (100% Vegan)
  • Hourglass Cosmetics
  • Peach & Lily (100% Vegan)
  • Merit (100% Vegan)
  • Sol De Janeiro
  • Biossance (100% Vegan)
  • KVD Beauty (100% Vegan)
  • Rose Inc (100% Vegan)
  • Youth To The People (100% Vegan)
  • BeautyBlender
  • Summer Friday’s (100% Vegan)
  • Paula’s Choice
  • Makeup By Mario
  • MOTD Brushes (100% Vegan)
  • Axiology (100% Vegan)
  • InnBeautyProject (100% Vegan)
  • The Ordinary
  • MILK Makeup (100% Vegan)
  • Josie Maran
  • Derma E (100% Vegan)
  • SunBum
  • Cay Skin
  • Haus Labs (100% Vegan)

Must Have Vegan Makeup


Top Favorite Vegan Skincare


Where I Love To Shop:

  • Wishtrend (K-Beauty)
  • Marshall’s / TJ Maxx
  • Sephora
  • Ulta
  • Target
  • Lush
  • Petit Vour
  • Credo
  • Anthropologie
  • The Detox Market
  • & local thrifting

Ethical Fashion Brands I Adore:

Favorite Vegan Foodie Brands:

  • So Delicious
  • Gardein
  • Eat JUST Foods
  • Earth Balance
  • Follow Your Heart

*Some links on AliciaLatour.com are affiliate links. It should be noted that may earn a small commission or store credit if you choose to make a purchase through the links provided and/or using my personal codes at checkout. And this is at no cost to you. I only recommend products I genuinely love & use or therefore choose to promote. All opinions are forever and always my own. Thank You for your support.

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