Howdy, I’m Alicia — welcome to my little corner of the internet! This is where my love for cruelty-free and vegan beauty meets everyday life. From skincare routines and makeup reviews to travel moments and the occasional vegan foodie find.

A little more about me: I am currently traveling full-time with my husband in our self-converted camper van since 2022. We’ve explored around 37 U.S. States and 2 Mexico States (twice now) — and for most of that journey, we had our sweet pup, Pepe, along for the ride. He passed away just shy of his 13th birthday while we were in San Diego on April 9th, 2023. I’m so grateful for the time we had together, I got him when it was only a few months old. But I’m especially grateful during his final year, or final tour as we call it, when we got to spend every moment by his side.. 24/7 together in the van and amazing places. I’m also thankful I was there with him when he passed. Here’s our travel Instagram if you’re wanting to see all of our previous travels with our beloved angel, Pepe and our current travels, too.

I’ve been an animal lover all my life, and nearly 8 years ago, I made the transition to a vegan lifestyle after two years as a vegetarian.

I’m a self-taught freelance lifestyle product photographer & content creator. I love the look and feel of dramatic moody lighting, styled textural shots, and using natural elements. I’ve worked in the beauty industry for many years, including Sephora. Before hand, I’ve always had a passion for makeup and skincare and sharing my reviews online.. that product photography basically felt natural to me. I continue everyday to learn & grow as a creative and to amp up my photography skills.

Other random tidbits: I enjoy hiking, long road trips (obv), baking (& eating) delicious vegan treats (half moon cookies are the best), concerts (currently listening to: Knocked Loose), oil painting dramatic landscapes, gardening, drinking all the iced coffee, strolling around farmers markets, testing out the newest cruelty free beauty products (especially lipsticks and sunscreen, omg), and collecting random oddities (think: pressed pennies, seashells). Sooo.. maybe you’ll see more of that sprinkled around here as well !!

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💭 Want to work together on content creation, chat or maybe just have a question? You can email me directly at heyalicialatour [at] gmail.com. My portfolio is available here.

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FAVORITES:

🌱 Cruelty-Free vs. Vegan — What’s the Difference ?
“Cruelty-free” means a product wasn’t tested on animals, while “vegan” means it contains no animal-derived ingredients(think beeswax, carmine, lanolin, etc.). A product can be cruelty-free but not vegan — and vice versa !

My method is I always start with finding out if the brand I’m interested in is cruelty-free.. then figure out which products are vegan. Resources I use when shopping are Cruelty Free Kitty and Ethical Elephant 💚 After awhile, you start to remember the brands and which are vegan, etc. Brands do a lot better today at labeling products as such these days, but long ago you had to email the brand to find out. That’s when resources like EE & CFK come in handy!

Some Of Most Purchased Cruelty-Free Beauty Brands

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Must Have Vegan Makeup

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Top Favorite Vegan Skincare

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*Some links on AliciaLatour.com are affiliate links. It should be noted that may earn a small commission or store credit if you choose to make a purchase through the links provided and/or using my personal codes at checkout. And this is at no cost to you. I only recommend products I genuinely love & use or therefore choose to promote. All opinions are forever and always my own. Thank You for your support.

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